In 2018, we are going to take one more step towards technology & upgradations. So, naturally it is going to impact on digital marketing. So this year,
Video will become bigger
You can already find your timeline loaded with videos and you can’t stop yourself in checking them. This is going to be much bigger in 2018. So if you are into videos not then start exploring your video creating skills and update your knowledge in this area.
Personal branding on social media by celebrities
As becoming a celebrity now is not limited to politics, Movie Artists, Singers etc. Now YouTubers, Bloggers are also into it and every celebrity wants to reach their audience using social media platforms. So this is it is going to be more popular this year among them which means fans can always stay updated with their favorite celebrity updates.
Storytelling by brands
Started by Snapchat, now Facebook, Instagram, WhatsApp all these are having stories feature now and people are loving to share their stories. This year brands are going to take a huge advantage of this feature.
Google might release voice search based SEO algorithm
As whole internet is getting loaded with more voice & visual searches. Google might be introducing a voice search based algorithm this year. As we know currently SEO is mainly focused on written content but it seems soon it is going to be changed.
Domination of advertisements on Instagram
With increasing number of users in Instagram, the domination of Instagram is going to be huge in this year. The Content creators are finding it a great opportunity to reach their candidates organically.